01
Explore one perspective
Focus on one point of view. Choose an archetype and explore a product question conversationally.
Choose a perspectiveInteractive research hypothesis lab
Meet the perspectives behind the product question.
Explore 30 structured, synthetic user archetypes. Go deep with one perspective or compare a deliberately selected cohort.
Synthetic, inferred perspectives—not customers, survey respondents, or research participants.
02
Ask the panel
Ask a cohort. Compare reactions across several distinct user perspectives.
Ask the panelTry an example
Explore more than one product scenario.
Browse questions about simplification, AI, automation, collaboration, governance, onboarding, reporting, and access.
Choosing an example only fills this field. You can edit it before continuing.
How it works
A transparent conversation starter.
As with any hypothetical lab, this is designed to generate sharper hypotheses before recruiting real participants. It is not intended to replace or stand in for human research.
01 / CHOOSE
See the range
Each archetype keeps role, permission, product relationship, behavior, AI posture, constraints, and accessibility needs distinct.
02 / ASK
Explore a scenario
Start with one of many product questions, then ask follow-ups or compare a deliberately varied panel.
03 / QUESTION
Challenge the answer
Open “Why this answer?” to distinguish public evidence, archetype assumptions, scenario inference, and uncertainty.
Future direction
Ground the lab in actual research.
A stronger version could connect this framework to studies, transcripts, clips, quotes, survey findings, and coded insights from a real research repository.